Sabi vs Catch comes down to whose day you are running. Catch AI is a $99 a month admin assistant for executives that schedules, books travel, and makes phone calls, and Sabi is an AI executive assistant for business owners that runs the inbox, the leads, and the numbers over text, backed by a human team. This comparison covers price, integrations, security, and support as of September 2026.

What is the difference between Sabi and Catch AI?

Sabi is an AI executive assistant for owners: she triages your inbox, books meetings, chases leads, and reports on revenue from a text thread. Catch is an AI admin assistant for executives: its home page calls it "your admin savior" for "email, scheduling, travel, and calls."

Catch's solutions menu is written for executives, sales leaders, operations, product, engineering, partnerships, and HR leaders. Its phone calls page shows it calling restaurants, hotels, clinics, and airlines in your name.

We built Sabi for the owner who is also the sales team and the finance team. You text her "chase the three leads from Tuesday and send me last month's Stripe revenue," and she does both.

Catch AI takes an executive's logistics off their plate; Sabi takes a business owner's inbox, pipeline, and reporting off theirs.

	Sabi	Catch
Category	AI executive assistant for business owners	AI admin assistant for executives
Main job	Runs the business admin: inbox, calendar, lead follow-ups, reporting	Runs logistics: scheduling, inbox zero, travel, phone calls
How you use it	Text and iMessage, email, Slack, web	Slack, email, text, iMessage, WhatsApp, phone
Who it is for	Owners doing $10K to $100K per month	Executives and team leaders inside companies
Company	Inovo Studios, United States	Catch, Tel Aviv; $5M seed in September 2026 (Calcalist)

How much does Catch AI cost compared to Sabi?

Catch AI pricing is one flat plan at $99 a month, and Sabi retails at $295 a month, and a founding member special running now brings that down significantly. Catch prices against an executive's time on logistics; Sabi prices against hiring someone to run the admin of a whole business.

Pricing	Sabi	Catch
Retail price	$295/mo, month to month; currently running a founding member special that brings this down significantly	$99/mo, billed monthly, cancel anytime
Founding offer	Founding member special open now: significant savings for early users	None listed
Usage limit	Unlimited credits on Pro: put her to work as much as you want, no usage caps	Unlimited tasks and integrations; calls included
Free start	Free starter credits, no card	10-day free trial
Free side tool	None	Uta, a free CC-to-schedule concierge, no account
Availability	Open to new users	"Closed Beta, Limited Spots" with a 5-question check
Human support	AI-human hybrid: a human touches every ticket, and Sabi texts you when it is picked up and when it is fixed	"Speak with an expert" call booking

A full-time US executive assistant costs $84K to $144K a year plus benefits, so both sit far below that line. Catch's numbers come from its home page and CC page as of September 2026.

Catch AI costs a flat $99 a month with calls included; Sabi is $295 a month, and its founding member special brings significant savings for early users.

Catch AI review: what does it do for a business owner?

Catch is strong on calendar, travel, and phone. Its Only Catch page shows it checking you in for flights, moving dinner when a flight slips, and reading 200 overnight Slack messages to find the three that need you.

Where it thins out is the revenue side. Catch's home page lists HubSpot and Zoho as its CRMs and no payments or accounting tools. Sabi connects to 200+ tools and acts in them, including the CRM and money stack an owner runs on.

Integrations	Sabi	Catch
Count	200+ live connections	20+ shown on its home page
Email and calendar	Gmail, Outlook, Google Calendar (read, send, book)	Gmail, Outlook, Google Calendar (read, send, book)
CRM	HubSpot, Salesforce, HighLevel, Jobber	HubSpot, Zoho
Money	Stripe, QuickBooks, Xero	Not listed
Tasks	Asana, ClickUp, Monday, Notion, Todoist	Asana, ClickUp, Monday, Notion, Todoist
Meeting notes	Granola, Fathom, Fireflies	Granola, Fathom, Fireflies, Otter
Phone calls	Not offered	Outbound calls in your name, plus a daily briefing call
Travel	Not offered	Flights and hotels, approval before booking

Catch AI covers calendar, travel, and phone calls end to end; Sabi covers the CRM, Stripe, and QuickBooks work where an owner's revenue lives.

If you want other text-first options, see how Sabi compares to Poke and how Sabi compares to Martin.

Is Catch AI secure, and what happens to your data?

Catch has the stronger paper trail today. Its security page lists SOC 2 Type II, CASA Tier-2, and Google verification, AES-256 encryption at rest, and says every action is permission-based.

Your data	Sabi	Catch
Audits	SOC 2 Type 2 program underway, no report yet	SOC 2 Type II, CASA Tier-2
Staff access	No dashboard access to customer content; engineering access is logged	"Tightly controlled and monitored"
Model training	No training on customer data	Third-party vendors barred from training; press says anonymized data post-trains Catch's own models (Tech Startups)
Sending on its own	Drafts in your voice; auto-sends once you allow it, approval rules you set	Acts "within the permissions you grant and with your approval"
Export and delete	Export on every plan, in-app deletion	Deletion on request

Read Sabi's security page for the full list.

Catch holds a SOC 2 Type II and CASA Tier-2 today; Sabi never trains on customer data and gives staff no dashboard access to it.

What do you get with Sabi and Catch besides the software?

With Catch you get a polished assistant; with Sabi you get the assistant plus a team that teaches you where the ROI is. Catch's executives page promises "no onboarding, no change management," which suits a busy exec. Most owners we talk to want the opposite: someone to show them what to hand off.

Text-based AI assistants are getting common, so the layer around the assistant is what you are really choosing:

AI-human hybrid. The AI does the work, and real people stand behind her. A human touches every support ticket, and Sabi texts you when someone picks it up and again when it is fixed.
Unlimited credits. Sabi Pro is one of the only unlimited credit options: put her to work as much as you want, with no usage caps.
A private community. A network of business owners and entrepreneurs using AI in your industry.
High-level consulting. Pro members get weekly live calls with founders Stephen Diaz and Bruce van Zyl, real humans who know you by name.
Step-by-step courses. AI Certification 1.0 and 2.0, sold for $1,000+ on their own, plus AI trainings built for your industry. Pro members can bring their team to the live team trainings.

Beyond the app	Sabi	Catch
Who you talk to when stuck	A human on every ticket; Sabi texts you when it is picked up and when it is fixed	"Speak with an expert" booking
Live consulting	Weekly live calls with founders Stephen Diaz and Bruce van Zyl for Pro members	Not listed
Community	Private network of business owners using AI in your industry	Not listed
Courses and training	AI Certification 1.0 and 2.0 plus industry AI trainings; team trainings for Pro members	Not listed
Onboarding and education	Free AI trainings like the 1st AI Hire Challenge, open as soon as you start chatting with Sabi; weekly office hours and community calls for Pro members	"No onboarding" by design; a blog
Custom connections	White-glove: we build the connection you need	The listed integrations
Built-in playbooks	Business playbooks from a team with $55M+ in online sales	Executive admin use cases
Memory in other AI tools	Sabi Brain (MCP) into Claude, ChatGPT, Cursor, rolling out	Not listed

One example: a pool service owner needed Sabi to work with a specialized software only pool companies use. There was no connector for it, so we built one for him.

Our team has grown its own online businesses past $55M in sales (Inc. 5000 #148), and those playbooks are built into Sabi. You are not learning an AI tool; you text her, and there is no builder or workflow canvas to set up.

Sabi is an AI-human hybrid that pairs the assistant with a human on every ticket, unlimited credits on Pro, weekly founder calls, a private community, courses, and custom-built connections; Catch pairs it with a no-onboarding setup and an expert call.

Who should pick Catch instead of Sabi?

Pick Catch if your week is meetings, flights, and phone calls. It places real outbound calls, books flights and hotels, and ships a SOC 2 Type II report, none of which Sabi offers today. At $99 a month it costs a third of Sabi's retail price.

Catch also fits leaders inside larger companies: its solution pages speak to sales, operations, product, and HR leaders. The free Uta concierge is worth using even if you never buy.

Pick Sabi if the pain is the business itself: leads going cold, a pipeline in HighLevel nobody updates, Stripe and QuickBooks numbers nobody reads. Sabi is single-user today, so neither tool is a team seat play. For the wider field, see our full AI executive assistant comparison.

Catch AI fits executives whose day is logistics; Sabi fits owners whose day is revenue, follow-ups, and a business that stops when they do.

How to choose between Sabi and Catch: step by step

Use the Calendar-or-Cash Test: sort the work you would hand off into calendar tasks (meetings, travel, calls) or cash tasks (leads, invoices, pipeline, reporting), and pick the assistant built for the bigger pile.

List fifteen things you did last week that an assistant could have done. Include the flight change and the unpaid invoice.
Tag each one "calendar" or "cash." Rescheduling a board call is calendar. Following up on a $5,000 proposal is cash.
Circle the cash tasks that touch a CRM, Stripe, or QuickBooks. Those need an assistant wired into your revenue stack.
Count the phone calls. If you make five or more admin calls a week, Catch's calling is a real edge.
Ask who you call when it breaks. If a human answer matters, weigh the support layer, not just the features. On Sabi, a human touches every ticket.
Run the Calendar-or-Cash Test on both trials. Catch gives you 10 days; Sabi gives you free starter credits.

Common mistakes owners make comparing Sabi and Catch

Comparing $99 to $295 without comparing the jobs. A calendar assistant and a business assistant do different work. Price the hours each one gives back.
Assuming "unlimited integrations" means your integrations. Check the tools where your money moves. Catch's home page lists no Stripe or QuickBooks.
Skipping the waitlist check. Catch's home page shows a closed beta with limited spots. Confirm you can get in before you plan around it.
Expecting an AI tool to tell you what to delegate. Many owners know they want help but not where the ROI is. We teach that in free AI trainings like the 1st AI Hire Challenge, and on weekly calls for Pro members; "no onboarding" leaves it to you.
Ignoring where your data trains. Read each vendor's data policy and its press coverage together before you connect a client inbox.

FAQ

Q: What is Catch AI? A: Catch is an AI admin assistant for executives, built by a Tel Aviv team that raised a $5M seed in September 2026. It handles scheduling, inbox, travel, and outbound phone calls over Slack, email, text, iMessage, WhatsApp, and phone.

Q: How much does Catch AI cost? A: Catch costs $99 per month, billed monthly, with a 10-day free trial and calls included. Sabi retails at $295 per month, month to month, and a founding member special running now brings that down significantly.

Q: Can Catch AI make phone calls? A: Yes. Catch places outbound calls in your name to book tables, move appointments, and chase suppliers, and it can call you with a daily briefing. Sabi does not make phone calls.

Q: Is Catch AI good for a small business owner? A: It is good for the calendar, travel, and phone side of the job. Its site lists HubSpot and Zoho but no payments or accounting tools; Sabi connects to 200+ tools, including Stripe, QuickBooks, and HighLevel.

Q: What makes Sabi different from Catch AI? A: Sabi is an AI-human hybrid assistant: the AI does the work, and a human touches every support ticket. Pro adds unlimited credits, weekly live calls with the founders, a private community, and step-by-step AI courses. Catch is a polished, no-onboarding assistant for an executive's logistics.

Q: Can I use Sabi and Catch together? A: Yes. Put Catch on travel and calls and Sabi on leads and reporting. They do not share memory, so keep client work in one place.

TL;DR

Catch AI runs an executive's logistics; Sabi runs a business owner's inbox, pipeline, and reporting over text.
Catch AI costs a flat $99 a month with a 10-day trial; Sabi retails at $295 a month, and a founding member special running now brings that down significantly.
Catch makes outbound phone calls, books travel, and holds a SOC 2 Type II; Sabi does none of the three today.
Catch's home page shows 20+ integrations and no Stripe or QuickBooks; Sabi connects to 200+ tools, including both.
Sabi is an AI-human hybrid: a human on every support ticket, unlimited credits on Pro, weekly founder calls, a private community, courses, custom-built connections, and business playbooks.
Use the Calendar-or-Cash Test: if cash tasks win the list, pick Sabi.

The Better Pick for Business Owners: Sabi

Catch is built for an executive's logistics. Sabi is built for the owner's whole business: inbox, pipeline, follow-ups, and reporting, all handled by text across your business tools. Around the software you get:

Unlimited credits on Pro: put her to work as much as you want, with no usage caps.
An AI-human hybrid: a human touches every support ticket, and Sabi texts you when it is picked up and when it is fixed.
Weekly live calls with founders Stephen Diaz and Bruce van Zyl for Pro members.
A private community of business owners using AI in your industry.
Step-by-step courses: AI Certification 1.0 and 2.0, plus the free 1st AI Hire Challenge when you try Sabi.

She is $295 a month flat, and a founding member special running now brings that down significantly.

More comparisons: Sabi vs Poke, Sabi vs Martin, Sabi vs Toyo, Sabi vs Instinct

If your list came back mostly cash, meet Sabi or text her. Setup takes about 60 seconds, and the first credits are on us.

Sabi vs Catch AI: Which Assistant Fits a Business Owner?