Town AI gives you an assistant with its own @town.com email that runs routines across 50+ tools; Sabi is an AI executive assistant you text, backed by a team that helps you use her. Sabi vs Town comes down to how much you want to configure and who you call when stuck. This comparison covers price, channels, integrations, and support as of September 2026.

What is the difference between Sabi and Town?

Town is a credit-based AI assistant you reach by email, web, apps, and chat; Sabi is an AI executive assistant whose home is a text thread, sold as a flat monthly plan with people behind it.

Town's home page says every user gets a Townie that "learns how you work, then gets to work": it keeps a wiki on you, works from your to-do list, and runs routines like Auto-inbox and a Morning Briefing. Its docs say the Townie "has its own @town.com inbox," so you can email it or CC it on a thread.

We built Sabi for owners who don't want to learn another AI tool. There's no routine builder and no credit dashboard. You text her "chase the two proposals from last week and move Thursday's call," and she does it.

Town AI is a configurable assistant with its own email address and a routine library; Sabi is a text-first executive assistant with the founders and a community behind her.

	Sabi	Town
Category	AI executive assistant	Personal AI assistant with routines
Main job	Does the work: inbox, calendar, follow-ups, reporting	Triages inbox, drafts, schedules, runs routines and briefings
How you use it	Text, email, Slack, web, mostly iMessage	Web app, its own @town.com email, Slack, iOS, macOS, text, WhatsApp, Telegram
Who it is for	Owners doing $10K to $100K per month	People with a demanding job, solo or on teams
Company	Inovo Studios, United States	Town.com, Inc., San Francisco, $55M Series A (June 2026)

How much does Town AI cost compared to Sabi?

Town AI pricing starts free and runs $15 to $239 per month per user, metered in credits; Sabi is $295 per month with no plan tiers, and a founding member special running now brings that down significantly.

Pricing	Sabi	Town
Retail price	$295/mo, month to month; currently running a founding member special that brings this down significantly	Starter $15/mo; Pro $59/mo; Power $119/mo; Power Plus $239/mo
Discount	Founding member special open now: significant savings for early users	Annual billing saves 20%: Pro $49, Power $99, Power Plus $199/mo
How usage is counted	One plan, no feature tiers; unlimited credits on Pro, no usage caps	Credits: 1,250 to 40,000/mo, overage from $0.032 to $0.044 per credit
Teams	Single-user today	Team $71/seat/mo, Team Plus $179/seat/mo
Free start	Free starter credits, no card	Free plan (30 chat messages/mo) plus a 7-day Pro trial
Cancelling	Month to month, cancel anytime	Cancel anytime; no refunds
Human support	A human touches every ticket; weekly founder calls for Pro members	Email support on paid plans; 2-business-day SLA on Power Plus

Both cost a fraction of a US executive assistant at $84K to $144K a year plus benefits. Town's numbers come from its pricing page as of September 2026, and Town is out of beta: the free plan and paid tiers are live.

Town AI costs $0 to $239 a month per user, metered in credits; Sabi is $295 a month flat, and a founding member special running now brings that down significantly.

Can you text Town AI like you text Sabi?

Yes, but texting is a side door for Town and the front door for Sabi. Town's messaging docs call text, WhatsApp, and Telegram "inbound channels" and say they are "not a reliable place to receive proactive notifications, briefings, or alerts." Town points you to email, the web app, or its iOS app for those.

Sabi lives in your messages. You ask there, she answers there, and a standing request like "every Monday at 7 a.m., send last week's Stripe revenue" lands in the same thread. If you'd rather compare Sabi to a text-only assistant, see how Sabi compares to Poke.

Channels	Sabi	Town
Home base	Your text thread (iMessage)	Web app and its @town.com inbox
Text messaging	Primary channel	Inbound; "Limited" for briefings and alerts
Email	Yes	Own address; CC it on threads
Slack	Yes	@mention or DM
Apps	Web	iOS and macOS apps, voice chat
Setup	About 60 seconds	Sign up, connect accounts, pick routines

Town AI's own docs call text messaging an inbound channel that is limited for briefings; Sabi is built around the text thread as her home base.

What tools does each one connect to?

Both act in your tools. Sabi connects to 200+ with read-and-write access; Town lists 50+ on its home page and lets you add custom tools through MCP servers.

Integrations	Sabi	Town
Count	200+ live connections	50+ listed
Email	Gmail, Outlook (read and send)	Gmail, Outlook (drafts; sends with approval by default)
Calendar	Google Calendar, Outlook (book and move)	Google Calendar, Outlook (create and edit)
CRM	HubSpot, Salesforce, HighLevel, Jobber	HubSpot, Salesforce, Pipedrive, Attio, Affinity, Copper
Money	Stripe, QuickBooks, Xero	Stripe, QuickBooks, Xero, Brex, Ramp
Missing tool	We build it for you	Add your own MCP server
Memory into other AI tools	Sabi Brain for Claude, ChatGPT, Cursor (rolling out)	Not listed

Town AI connects to 50+ tools and accepts custom MCP servers you set up; Sabi connects to 200+ and her team builds the connection when your software is missing.

What do you get besides the software with each one?

Text-based AI assistants are getting common, so the layer around the assistant is where Sabi and Town split. Sabi is an AI-human hybrid: the AI does the work, and real people stand behind her. A human touches every support ticket, and Sabi texts you when someone picks it up and again when it's fixed.

Unlimited credits. Sabi Pro is one of the only unlimited credit options. Put her to work as much as you want, with no usage caps; Town meters every plan in monthly credits.
Weekly live consulting. Pro members get weekly live calls with founders Stephen Diaz and Bruce van Zyl, real humans who know you by name.
A private community of business owners and entrepreneurs using AI in your industry.
Step-by-step courses. AI Certification 1.0 and 2.0 (sold for $1,000+ on their own), plus AI trainings built for your industry. Pro members can invite their team to the live team trainings.
The 1st AI Hire Challenge, included when you try Sabi free: a 4-day live training where we give away for free what most AI gurus charge four to five figures for.

Town gives you strong self-serve material: a five-lesson Learn course, detailed docs, and a library of Town-made routines.

Beyond the app	Sabi	Town
Human help	AI-human hybrid: a human touches every ticket, and Sabi texts you when it's picked up and when it's fixed	Email support on paid plans; dedicated onboarding on Enterprise
Usage limits	Unlimited credits on Pro	1,250 to 40,000 credits/mo, then overage
Live consulting	Weekly live calls with the founders for Pro members	Not listed
Community	Private network of business owners using AI in your industry	Not listed
Courses and training	AI Certification 1.0 and 2.0, industry trainings, live team trainings for Pro members, and the 1st AI Hire Challenge when you try Sabi free	Self-serve five-lesson Learn course and docs
Custom connections	We build them	DIY via MCP server
Built-in playbooks	From a team with $55M+ in online sales (Inc. 5000 #148)	Stock routines: Auto-inbox, Meeting Briefing, Deal Spotter, and more
Memory that travels	Sabi Brain carries your context into Claude and ChatGPT (rolling out)	Not listed

Here's what the custom connection line looks like in practice. A pool service owner needed Sabi to work with a specialized software only pool companies use. No connector existed, so we built one for him.

Sabi pairs the assistant with a human on every ticket, unlimited credits, weekly founder calls, a private community, and courses for Pro members; Town AI pairs its assistant with metered credits, self-serve docs, and a routine library.

Who should pick Town AI instead of Sabi?

Pick Town if you want a polished, self-serve assistant at a low entry price and you like tuning it yourself. Its free plan and $15 Starter tier make it cheap to try, and its routine library is deep.

Town also wins for teams. Sabi is single-user today; Town sells Team plans with pooled credits and shared routines. Town's security page says it is SOC 2 Type 2 compliant and that it asks for approval before sending email by default. Sabi's SOC 2 Type 2 program is underway with no report yet, and her approval gate applies once you set an approval rule.

If your work lives in email and you want an assistant you can CC, compare Sabi vs Howie for scheduling and Sabi vs Carly, another assistant with its own address. For inbox-only drafting, see how Sabi compares to Fyxer.

Pick Sabi if you'd rather not manage credits, routines, or approval modes. Many owners we work with know they want help but don't know where the ROI is yet; that's why the free 1st AI Hire Challenge, the courses, and the weekly founder calls for Pro members exist.

Town AI fits professionals and teams who enjoy configuring an assistant; Sabi fits owners who want to text a request and get human help when they're stuck.

How to choose a Town AI alternative: step by step

Use the Setup Budget Test: decide how many minutes a week you're willing to spend managing an assistant, then pick the one whose setup fits that budget. Low budget points to Sabi; high budget and a love of tuning points to Town.

Write your setup budget. Ten minutes a week or two hours? Be honest.
List what you'd manage. With Town: routines, credits, overage caps, approval modes, channels. With Sabi: the text thread.
Name your stuck plan. Who answers when a connection breaks: an email queue or a human who reads your ticket and texts you when it's fixed?
Check your odd software. If your business runs on a niche tool, ask whether you'd build the MCP server or someone builds it for you.
Price the hours, not the plan. At $100 an hour, 15 hours a week is $6,000 a month; compare that to either plan.
Run a real week. Town's 7-day Pro trial and Sabi's free starter credits both let you test on your own inbox.

Common mistakes in a Sabi vs Town comparison

Comparing sticker prices without the credit math. Town's $15 Starter includes 1,250 credits; heavy use means a higher tier or overage. Sabi is one plan.
Assuming "text it" means the same thing. Town's docs call texting inbound and limited for briefings. Ask where the assistant will reach you.
Ignoring week two. We see owners stall when nobody helps them find the next use. Ask who you'll talk to, not only what the app does.
Expecting Sabi to be a team tool. She is single-user today. For a sales team sharing routines, Town is built for that.

FAQ

Q: What is Town AI? A: Town AI is a personal AI assistant from Town.com, Inc. in San Francisco. Each user gets a Townie with its own @town.com email address that learns from your email and calendar, drafts and sends with your approval, and runs routines across 50+ tools.

Q: How much does Town AI cost? A: Town AI pricing has a free plan with 30 chat messages a month, Starter at $15, Pro at $59, Power at $119, and Power Plus at $239 per month, or 20% less billed annually. Paid plans include monthly credits with pay-as-you-go overage from Pro up.

Q: Is Town AI still in beta? A: No. As of September 2026 Town sells a free plan, individual tiers, and team plans, and it announced a $55M Series A led by a16z in June 2026.

Q: Town AI review: is it good for a small business owner? A: It's a capable assistant with deep routines, strong security credentials, and a real free plan. The trade-off is setup: credits, routines, and approval modes are yours to manage, and support on paid plans is by email. Our full AI executive assistant comparison ranks the other options.

Q: What makes Sabi different from Town AI? A: Sabi is an AI-human hybrid assistant you text, with a human on every support ticket and unlimited credits on Pro. Pro members also get weekly live calls with the founders, a private community of business owners, and step-by-step AI courses; Town is a self-serve assistant metered in credits.

Q: Can I use Sabi and Town together? A: You can, though most owners won't need both. Pick the one whose channel and support model match how you work, and give it a real week.

TL;DR

Town AI gives each user a Townie with its own @town.com email and 50+ integrations; Sabi is an AI executive assistant you text, connected to 200+ tools.
Town AI pricing runs from free to $239 a month per user in credits; Sabi is $295 a month, month to month, and a founding member special running now brings that down significantly.
Town's own docs call text messaging an inbound channel that is limited for briefings; Sabi's home is the text thread.
Town wins for teams, SOC 2 Type 2, and approval-by-default; Sabi is single-user today.
Sabi is an AI-human hybrid: a human on every ticket, unlimited credits on Pro, weekly founder calls, a private community, AI courses, and custom connections built for you.
Use the Setup Budget Test: a small weekly setup budget points to Sabi.

The Better Pick for Business Owners: Sabi

Town gives every user an AI with its own inbox, and setup to match. Sabi is one assistant who is ready over text in about a minute and already works across 200+ business tools, with a team that builds custom connections for you. She is $295 a month flat, and a founding member special running now brings that down significantly.

Unlimited credits on Pro: put her to work as much as you want, with no usage caps.
An AI-human hybrid: a human touches every support ticket, and Sabi texts you when it's picked up and when it's fixed.
Weekly live calls with founders Stephen Diaz and Bruce van Zyl for Pro members.
A private community of business owners using AI in your industry.
Step-by-step courses: AI Certification 1.0 and 2.0, industry trainings, and the 1st AI Hire Challenge when you try Sabi free.
Connections built for you when a tool is missing, on top of 200+ today.

More comparisons: Sabi vs Howie, Sabi vs Carly, Sabi vs Fyxer, Sabi vs folk CRM, Sabi vs Poke

If you want the easiest setup, meet Sabi and hand her real work today, or text her. Setup takes about 60 seconds, and the first credits are on us.

Sabi vs Town AI: Which AI Assistant Fits a Business Owner?